CURNON / FUTURA
Curnon team came to me on 23rd March 2021 with a brief of making a 3D product animation in Vietnam with the ultimate goal to introduce the first ever Chronograph Watch Collection of Curnon - Futura.
(Client)
Curnon
(Year)
2021
(Scope)
3D Motion
(Artists)
Tung Tinh, Jasonnnnn_xd, ddaauhieen
(APPROACH)
Since it was the first time of our collaboration, I started to present Curnon team with my common process from Production Proposal to every stages of making a 3D product animation. First, the watches were recreated in 3D environment following their real models and blueprints then they will be sent in a PDF deck to Curnon team to get their confirmation.
Second, I started to play with materials, textures and some studio light setups then they also will be sent in a PDF deck for Curnon team to confirm. Then we came to the animation of the video which were called Offline stage where we present the story flow, camera angles and foundation of movement.
Finally, we went to Online stage where we applied all materials, lights, textures and sound effects to the whole video. There were 5 watch models to showcase in this campaign. For each stage, we had to finish a full set of 5 for Curnon to check, feedback and confirm.
(CONCLUSION)
Communication played a key role in this project since Curnon team is in Hanoi and me living in Saigon. Back then, we only communicated by email and Facebook Messenger. We worked closely by various tools like email, PDF deck, Powerpoint, action timeline to present, to gather feedback and to keep us on track.
Thanks.
Tùng Đinh