CURNON X BOBUI
Curnon team came to me on 10th May 2022, one year after our first collaboration for Futura Collection campaign. For this time, together with their partner BoBui - a local streetwear brand, based in Saigon, Vietnam; they came to me with a crazier brief. The goal of this project is to create a 3D animation of Vietnam first Streetwear Watch Collection, playing as a teaser for Curnon’s master marketing campaign.
(Client)
Curnon
(Year)
2021
(Scope)
3D Motion
(Artists)
Novyxong, Tung Tinh, R-Duy, Jasonnnnn_xd, ddaauhieen
(APPROACH)
The campaign idea is “[Ngông], It is not only the street spirit that is always presented in BoBui products, but also the freedom to express the personalities, a key message that Curnon always would like to communicate with young people.”
Like previous project, Curnon team always looked for perfection in the details of their 3D watches. One of my important tools to finish the modeling stage is to gather all feedback rounds with Powerpoint or Google Slide. By this tool, we could keep track of our feedbacks really well by knowing exactly the quantity of feedbacks, which ones we fixed, which ones not yet.
We did created many versions of the 3D models of Curnon watches. It was a quite fun to see the improvement of our work via Feedbacks Deck. We were really happy to see the progress of this project together.
(CONCLUSION)
After confirmation from Curnon to move on, we started to create those shots in our list. We had 10 shots, one opening and one closing. For opening and closing, we aimed to utilize Curnon and Bobui logo to quickly present their brands.
The most difficult part of this stage is the broken concrete street simulation when Curnon watch going up. It took a lot of experimental inside Cinema4D with Voronoi Fracture.
So on 11st June 2022, we finally finished this project.
Thanks.
Tùng Đinh